中国第一演艺文化与户外媒体整合平台
导语
户外广告只是大牌、灯箱、巨幅海报吗?Oh No!并不是所有的户外广告都要大到让你不得不看到,有些可能只有便签纸大小,或是隐藏在不经意间的地方,或者你根本就不觉得他会是一个广告,目的就是在意想不到的地方吓你一跳!户外广告已摆脱了直白的视觉轰炸,现在玩的是创意营销,适当的时候会让你惊叹:Oh My God!这货真的是户外广告!
创意营销
  • 护栏?NO!拯救生命的公益广告

    在韩国,有座寻死最佳地点的大桥——首尔麻浦大桥,近五年已有超过85人在这里投江自尽。于是,韩国三星生命保险公司创意人员在大桥的护栏上装满了鼓励人心的温暖话语。

  • 恐龙?NO!《权力的游戏》第三季广告

    一具巨大的龙头骨出现在英国Charmouth海滩。长约40英尺,相当于一辆公共汽车的大小。但它并不是侏罗纪时代的恐龙遗迹,而是BlinkBox为《权力的游戏》进行的推广创意。

  • 烘手机?NO!卫生间里的巧妙营销

    现在连厕所这种鬼地方都被惦记上了,这里已成了开拓业务的新领域。这种发生在厕所的广告除了目标受众明确、集中外,传播效果也出奇得好,因为在厕所的时间正好是无聊时光。

  • 计数器?NO!Fliike 户外互动营销

    你知道什么才叫酷吗?把 Facebook 页面上的"赞"计数器搬到商户们现实中的橱窗里来。Fliike 的实体化可谓彻底,连呈现方式都是传统的机械翻牌式而没有采用电子显示屏。

专家解读

广告界传奇人物李·克劳(苹果著名广告"不同凡想"的幕后推手)和乔治·路易斯(《广告狂人》的原型),这两位大师把一生奉献给了创作优秀广告,来听听他们对广告创意人的建议。
在决定把金奖甚至全场大奖颁发给哪个案例的时候,评审们有两个标准:要么创意和体验足够独特,只适合你的品牌;要么你的创意和执行具有行业指标性,易于复制和推广。
很多事情都在改变,比如说技术方面、互动领域等。但没有改变的,就是创意的力量。很多事情都会改变,但创意的力量永远不会改变。
耐克“角落”广告:无处不在的奔跑
  • 耐克在巴塞罗那推出的户外宣传,他们创建了20个不同的插图放在街头的各个角落,目的是唤醒年轻人的童心,不同的插画根据不同的环境给出不同的标语。
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  • You run when someone snatches your bag. You are a runner . Run unleashed.
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  • I run when I do double-park. You are a runner. Run unleashed.
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  • You run when you see somebody else running. You are a runner. Run unleashed.
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  • You run when you miss the subway.You are a runner. Run unleashed.
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  • You run when your car is about to be towed away. You are a runner. Run unleashed.
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  • You run when you are late for a date. You are a runner . Run unleashed.
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  • You run when your skateboard runs off. You are a runner . Run unleashed.
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  • You run when you are about to be caught painting a graffiti on this wall. You are a runner . Run unleashed.
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  • You run when her father is coming. You are a runner . Run unleashed.
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  • You run when the shop you are going to is about to close. You are a runner . Run unleashed.
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  • You run when you are late for an exam at uni. You are a runner . Run unleashed.
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  • You run when someone snatches your bag. You are a runner . Run unleashed.
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  • You run when I an about to throw a bucked of water over your head because you are making too much noise. You are a runner . Run unleashed.
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  • You run when your bike gets stolen. You are a runner . Run unleashed.
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  • You run when somebody pinches your wallet. You are a runner . Run unleashed.
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  • You run when it's about to start raining. You are a runner . Run unleashed.
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  • You run when you can't hold it any more. You are a runner . Run unleashed.
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  • You run when the traffic-light is about to change to red. You are a runner . Run unleashed.
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  • You run when a bump into the neishbor from the third floor in the lift. You are a runner . Run unleashed.
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  • You run after the bus you've just missed. You are a runner . Run unleashed.
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